SHIPT
Delight in
Every Delivery
The Problem:
An anthem campaign that drives awareness and reinforce the distinctiveness of Shipt vs. other delivery options.
The Creative Solution:
Through thumb-stopping juxtapositions, unexpected pairings, and a little visual tension, we’ll bring viewers into the unique lives of our Shepherds and show how Shipt helps them live their version of the good life. This concept uses doorways to highlight a range of cultures and emotions, from funny to heartwarming, all while showing the honesty of real life.Delight in Every Delivery
The Team:
Senior Art Director: Selene Huang
VP of Creative: Melissa Andrykowski
Creative Director: Michael J. Harris
Director of Content: Ashley Scruggs
Senior Copywriter: Matt Bloom
Celebrity Talent: Issa Rae
Director: Lawrence Lamont
Director of Photography: Kai Saul
Photographer: Embry Rucker
Production: Piece Mill